I got my first birthday* card this week, kinda surprising since it was from my mother who frequently either forgets the day or is ridiculously late sending a card - because it takes so much effort. I'm almost certain she gets an assistant to pick out a card and basically just signs it. That's the only explanation I can think of because the card had a kitten on the front and the only person who hates cats more than I do, is my mom.
I would say it's the thought that counts, but she specifically stated in one of her monthly emails that the reason the card was late was that it's a really busy time of year for her (at work) and that sneding them at the same time was just more efficient.
*Oh, and just so we're clear, my birthday is a month away.